EINFA > association

The Berlin Society for the Promotion of Single-Family Homes, or EINFA for short, was originally part of GEHAG, the housing association founded in 1924. The society was responsible for marketing and letting the housing estates and residential complexes built by GEHAG, and published regular tenant magazines from 1930 to 1938. Initially, these magazines bore the graphic design of Classical Modernism and dealt with matters of contemporary fittings for practical housekeeping, interiors and garden design. From 1933-34, after the National Socialists ousted GEHAG’s management, the layout and topics of the magazine changed. Instead of giving advice on modern living and design, the publication increasingly focussed on Third Reich propaganda. Among the residential facilities rented out by EINFA were the Horseshoe Estate, the Carl Legien estate, and the Onkel-Toms-Hütte estate. The society also let property of the AFA battery factory in Berlin-Treptow and other facilities designed by Bruno Taut in the Berlin districts of Prenzlauer Berg, Weissensee and Johannisthal.

tenant magazine of the EINFA, covers from 1931 and 1936, Source: www.tautshome.com, public domain